01Acquisition
So the right customers find you
- Site, local SEO and campaigns
- Traffic that buys, not visits
For businesses already getting customers
Most agencies charge the same whether it works or not. We get paid when you grow.
We build the system that captures, answers and follows up with your customers. We run it — you manage nothing — and part of what you pay depends on you growing.
The five engines of your growth
We don't sell loose tools or hand you another app to manage. We build the complete system and we run it — from how people find you to the customer coming back on their own.
02Sales
So no opportunity goes cold
- CRM and WhatsApp replies
- Quotes and follow-up without you
03Operations
So the business runs without you on top of it
- Scheduling, reminders and forms
- Less manual work, fewer errors
04Retention
So customers come back without you chasing them
- Repeat purchase, reviews and referrals
- Customers return without chasing
05Intelligence
So you know what works and what doesn't
- Real cost per customer
- Where each opportunity drops off
Stop absorbing the chaos.
Run with confidence.
What lands on your phone, your memory and your weekend today — and what happens when the system carries it for you.
- Enquiries land at night and on weekends, when nobody is there to answer
- Nobody picks the conversation back up three days later and the sale goes cold
- Several people answer the same WhatsApp, they overlap, and some chats end up with no owner
- Nobody ever goes back to the customer who already bought from you
- The leak shows up in no report: it can stay open for years without you noticing
- Replies in seconds at any hour, nights and weekends included
- Automatic follow-up that picks the conversation back up before it goes cold
- Every conversation with an assigned owner in the CRM: none goes unanswered
- Repeat purchase, reviews and referrals that happen without you chasing anyone
- A dashboard with your real numbers: where they come in, what they cost, where they drop off
What you'll compare us to
Before you decide you're probably looking at one of these options. It's worth being clear about what changes with us.
Why we can charge on results
- To charge on results you have to be able to prove them. The same CRM we install is the one that measures: we set a verifiable baseline on day one, with your numbers, not estimates.
- We charge on what grows, never on your total sales. With an agreed cap and time window — it's not a permanent tax on your business.
- One source of truth: the CRM. If it isn't there, it isn't billed. And no lock-in — if we stop adding value, you leave.
How we work, and what you pay at each phase
Three phases. At every one you know exactly what you're paying for and why.
01
Phase 11 week
Assessment
We audit your operation and hand you the map: where customers come in, where they drop off, what each leak costs you, and a prioritized 90-day plan.
The plan is yours, whether you continue with us or not.
02
Phase 23 to 6 weeks
Implementation
We build the engines your business actually needs — not all five by default. Fixed price per package. You don't touch code, learn another app, or change how you work.
03
Phase 3Monthly
Operation: we become your growth partner
We run it: support, repeat-purchase campaigns, the agent answering, reporting. A base monthly fee plus a share tied to growth we can measure.
No lock-in contract.
Companies that already optimized their processes with us
Real results
Clinic
Óptica Visión
Tuluá, Valle del Cauca
Website, SEO positioning, and WhatsApp response and lead-recovery automation — all live.
View site
Restaurant
La Riviera Express
Buga, Valle del Cauca
Website, social media, and an automated quoting system: customers quote themselves and the business gets notified instantly.
View siteWho we are
Xcala GP was born from a simple obsession: entrepreneurs don't need more tools, they need less friction.
We see brilliant businesses trapped in manual processes — replying to WhatsApp at 11pm, building quotes by hand, guessing which campaign actually works. It's not a talent problem. It's a systems problem.
That's why we're not just another software vendor. We're the growth partner who gets into your operation — strategy, marketing, sales, development, and AI automation — to help you grow by optimizing what you already have, not piling on new tools.
We get our hands dirty with you. That's the job.
The founders
Javi Mejía
Co-Founder & Acquisition Strategist
What good is a great business if nobody can find it?
Javi isn't driven by raw talent — he's driven by the system. At Xcala GP he takes on the question every entrepreneur avoids.
Through an honest diagnosis, he finds where opportunities are slipping away and builds visibility infrastructure. He combines strategic positioning, reputation, and AI-powered CRM ecosystems that capture and qualify leads in seconds.
The result: businesses that were once invisible become impossible to ignore, generating a flow of sales that doesn't depend on the owner's time.
- Positioning
- Reputation
- AI CRM
- Lead generation
Chris Barbosa
Co-Founder & Systems Strategist
Growth doesn't stall from a lack of talent — it stalls from processes nobody designed on purpose.
This isn't theory for him. Over 8 years inside the operations of education and digital-launch businesses, leading teams, processes, and full commercial structures.
Today he works with business owners to pinpoint exactly where their time and profitability are leaking, and redesign that infrastructure with smarter processes and AI automation.
The result: operations that scale without friction and hand control of the company back to its founders.
- Operations
- Launches
- Growth
- AI Automation
Questions we always get
How do I know the growth came from you and not from the season?
That's why we set a measured baseline before switching anything on: your sales from previous months, with your numbers. We only charge on what rises above that line, and the CRM we install is what records it. If a month rises because of seasonality rather than the system, it shows in the data and we discuss it with the numbers in front of us.
What if my business doesn't grow?
That part isn't billed. The base monthly fee remains, which covers running the system. That's exactly the point of the model: if you don't grow, we earn less, so the incentive sits on the same side as yours.
Am I locked into a contract?
No. No lock-in clause and no exit penalty. If we stop adding value, you leave — and the system keeps running.
Do I own the CRM and my customer data?
Yes, always. The CRM is in your name and the database is yours. If we ever part ways, you keep everything. It isn't our platform that you get tied to.
How much does it cost?
It depends which engines your business needs, and that can't be answered over WhatsApp without looking at your operation. That's exactly what the assessment is for: in one week we know what each leak is costing you and what needs building. A closed price comes out of that, with no surprises.
How long until it's running?
The assessment takes one week. Implementation, three to six weeks depending on what needs building. Operation starts as soon as the system is live.